Search Engine Optimisation or SEO is the technique of getting a website to work optimally with search engines like Google, Yahoo, MSN and ASK. It is one of the few processes that do not require any payment. Following a few simple steps and guidelines while designing and creating your website is all that is required.
Here are a few simple steps for search engine optimisation that can go a long way in improving your site rankings:
1) Highlight the Anchor Text:
Keywords or search terms are words or phrases that the common man is most likely to type for a particular service. These should without fail be incorporated in the textual matter on the page. As an example, consider a very famous restaurant which specializes in fish and chips in downtown London. One of the main reasons why the restaurant does not rank in high in search engine listings could be that the restaurant website never had the keywords highlighted. For example, the keyword “fish and chips” was never visible in prominence on the home page of the website. Google always optimizes what the user would see in a page. Remember that!
2) Fill the tags and try to include keywords in them:
As explained above, search engine optimisation is all about what you want the crawler to see, without ruining the user experience. Targeting the title tag with keywords in a natural way and using meta tags to put in keywords are basic and essential SEO practices. The relevance of this is a varying matter. Experts of SEO in UK think that they are unimportant whereas SEO experts from India attach fundamental importance to such practices.
3) Build Links:
Google and other search engines look at more than 100 different parameters to determine a site's ranking. Good quality links can give your site the edge it requires and target the keywords in the anchor tags. Google ranks sites based on popularity. If authoritative sites link to you, you must be good, and therefore you get to the top of the list.
4) Blogging:
It’s a great way to add links and it costs you only time. Creating blogs, is a way of proactive marketing an link building, which eventually increases your popularity. Incoming links from a popular blog adds great value to a site’s ranking. Blogs are also a great way to build content.
